{"product_id":"finding-mezcal","title":"Finding Mezcal","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 data-mce-fragment=\"1\"\u003eFinding Mezcal: A JOURNEY INTO THE LIQUID SOUL OF MEXICO, WITH 40 COCKTAILS\u003c\/h6\u003e\n\u003ch6 data-mce-fragment=\"1\" class=\"contributors isbn-related 9780399579004 dsktop-links show\"\u003eBy\u003cspan data-mce-fragment=\"1\"\u003e Ron Cooper\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand Chantal Martineau\u003cspan data-mce-fragment=\"1\" class=\"ws-nw role-A\"\u003e\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cdiv id=\"mobile-about-the-book\"\u003e\n\u003cdiv class=\"slot product-about 9780399579004 isbn-related seemoreenable show opened\" id=\"seemore-0\" height-fold=\"377\" target-height=\"515.773\"\u003e\n\u003csection class=\"overview\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn this groundbreaking and deeply personal book, Ron Cooper—a leading voice in the artisanal mezcal movement, and the person largely responsible for popularizing the spirit in the United States—shares everything he knows about this storied, culturally rich, and now hugely in-demand spirit, along with 40 recipes.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn 1990, artist Ron Cooper was collaborating with craftspeople in Oaxaca, Mexico, when he found mezcal—or, as he likes to say, mezcal found him. This traditional spirit was virtually unknown in the United States at the time, and Cooper founded Del Maguey Single Village Mezcal in order to import it.\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eFinding Mezcal\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003erecounts Cooper’s love affair with the spirit and the people who make it; its meteoric rise in popularity; and the delicate balance between sharing mezcal with the world and facilitating its preservation. Each chapter introduces a new mezcal, its producer, and its place of origin, while also covering mezcal production methods and the botany of the maguey (aka agave) plant, from which mezcal is distilled. Featuring 40 recipes developed for Del Maguey by chefs and bartenders from around the world, the book is copiously illustrated with photographs, as well as Cooper’s artwork and that of his friend Ken Price, who illustrated Del Maguey’s now-iconic labels.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch4 class=\"slot-header\"\u003eABOUT RON COOPER\u003c\/h4\u003e\n\u003cp class=\"clearfix\"\u003eRON COOPER is a celebrated visual artist, mezcal importer, and the founder of Del Maguey Mezcal.\u003c\/p\u003e\n\u003ch4 class=\"slot-header\"\u003eABOUT CHANTAL MARTINEAU\u003c\/h4\u003e\n\u003cp class=\"clearfix\"\u003eCHANTAL MARTINEAU is a wine, spirits, food, and travel writer whose work has appeared in \u003cem\u003eVogue\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eFood \u0026amp; Wine\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003eSaveur\u003c\/i\u003e\u003cspan\u003e, and the \u003c\/span\u003e\u003ci\u003eAtlantic, \u003c\/i\u003e\u003cspan\u003eamong others. She is the author of the book \u003c\/span\u003e\u003ci\u003eHow the Gringos Stole Tequila\u003c\/i\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rizzoli","offers":[{"title":"Default Title","offer_id":39871076434014,"sku":"9780399579004","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0487\/7841\/products\/Finding-Mezcal.jpg?v=1670435246","url":"https:\/\/www.broomestgeneral.sbs\/products\/finding-mezcal","provider":"Broome Street General Store","version":"1.0","type":"link"}